Meetern — Brand & Product Design for a Scalable Recruiting Platform in Belgium
HR Platform • Branding & UX/UI Design, Product Design • Belgium 🇧🇪
Meetern connects young professionals with companies across Belgium, helping them kickstart their careers through meaningful internships. I collaborated directly with the founders to define and implement Meetern’s design vision to their brand and product design for their launch in 2025.
Client
Meetern
Industry
HR Platform
Type of Project
Branding , Digital Product , UX/UI Design
Year
2025
The Challenge
Meetern started as a series of in-person networking events where students and companies met in a casual, social setting.
When the pandemic hit, the team had to transform that human experience into a fully digital platform — without losing the warmth, spontaneity, and personal touch that defined its beginnings.
At the same time, the brand had to resonate with two distinct audiences: young, ambitious graduates and established professionals within European companies.
The challenge was to design a brand identity that balances seriousness and freshness, technology and humanity, and translate that experience to their digital product.
My Role
I led the creation of the brand identity and visual system, and designed the website for the platform launch in Belgium, along with product interfaces for different user groups — Academy, Interns, and Business.
Meetern launched with a refreshed brand identity and digital platform that bridges the professional and the youthful — solid enough for companies, relatable enough for students.
Project completed in 2025, launched on Sept 2025.
Shoutout for Dupe Photos and Bendito Mockup for their wonderful mockups. <3